A funnel website, or conversion funnel, is a specialized website used in e-commerce to guide a potential buyer towards the sale of a specific product.
It consists of a landing page with a series of steps designed to guide the potential buyer towards the buying decision, and finally the call to action. The call to action could be going through to the actual online sale, or filling in a form for a call-back.
See an example for the sale of Water Improvers HERE.
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