Branding is a marketing practice whereby a company creates a name symbol or design that is easily identifiable as belonging to the company. It is also known as corporate identity.

The very basic essentials of a company brand are:

  • a logo,
  • specified colours,
  • and typefaces.

These are used consistently and repeatedly so that it becomes recognisable and makes a memorable impression on consumers. It also helps to identify a product and distinguish it from other products and services.



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