Branding is a marketing practice whereby a company creates a name symbol or design that is easily identifiable as belonging to the company. It is also known as corporate identity.
The very basic essentials of a company brand are:
- a logo,
- specified colours,
- and typefaces.
These are used consistently and repeatedly so that it becomes recognisable and makes a memorable impression on consumers. It also helps to identify a product and distinguish it from other products and services.
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